THE HIRING SENTIMENT:
A look at the Naukri job speaks index for the
past few month’s shows that hiring activity has been more or less steady over a
period of time. However, a yearly comparison indicates that the index has
stabilized at an elevated level when compared to last year. Thus, when we compare recruitment levels of
Aug-11 with the previous month, the index moved up marginally from 1055 in
Jul-11 to 1087 in Aug-11. This indicates that the global
recessionary fears are yet to affect the Indian recruitment market.
The above table
indicates that both IT- Software and ITES sectors saw maximum movement in the
hiring front in Aug-11 when compared to the previous month. This has led to
movement in hiring activity in all the key IT hubs of the country. Thus,
Chennai, Hyderabad and Bangalore saw their indices moving up by 13%, 11% and 7%
respectively in Aug-11 over Jul-11.
THE MACROSCOPE
SECTORAL ANALYSIS
An in-depth analysis of the sectoral job index
shows that Banking, Telecom and Pharma sectors maintained steady hiring levels
in Aug-11 when compared to Jul-11. Among the key industry sectors, hiring
activity has been upbeat for both ITES and IT sectors where the index moved up
by 19 % and 8% respectively in Aug-11 over Jul-11. On the other hand, Auto, Construction, Oil
and Gas and Capital Goods saw their indices dip within the range of 2% and 5%
during the same time period.
FUNCTIONAL AREA ANALYSIS
A month on month analysis of key functional areas
shows that the demand for professionals in Accounts, Banking and Sales moved up
by 7%, 6% and 3% respectively in Aug-11 over Jul-11. Mirroring the monthly hiring trends of the
IT- Software and ITES sector, Software and BPO professionals saw their hiring
activity move up by 7% and 15% respectively in Aug-11 over Jul-11. The demand
for Project Management and HR professionals dipped by 5% and 6% respectively
when compared with last month.
CITY BASED HIRING SCENARIO
All the top cities in the country saw movement in
their hiring activity in August. Chennai
and Hyderabad saw their indices move up by 13% and 11% respectively in Aug-11
when compared to the previous month. While, Mumbai maintained steady hiring
levels, Kolkata, Delhi and Bangalore saw their indices move up by 7%
respectively in Aug-11 over Jul-11. Tier 1 cities beyond metros are also doing
well, thus showing an increase in their total job pool.
A year on year comparison of the index for the
top eight cities of the country shows double digit percentage growths in Aug-11
when compared to Aug-10. Kolkata and Bangalore recorded yearly growths of 29%
and 21% respectively in Aug-11 over Aug-10.
WORK-EX BASED SCENARIO
Hiring activity for both 0-3 years and 4-7 years
experience brackets moved up by 4% respectively during the month. In Aug-11,
steady hiring levels were witnessed among the 8-12 years and above 16 years
experience levels.
METHODOLOGY:
The Naukri Job Speak index from Feb’10 includes
both online jobs as wells as jobs acquired from existing clients by our
tele-calling team. Although the tele-calling data is a relatively small
component of the entire job postings on Naukri, addition of the same to the
index gives a more holistic picture of the Indian job market. Therefore, the
Job index which was till now based on the July 2008, has been realigned to take
care of the effect of the Jobs added by the tele-sales team.
On the basis of job listings added to the site
every month, the data shows an increase or decrease in the index. To calculate
the index, job listings added to the site in July 2008 have been taken as 1000.
The subsequent months have been indexed with data of July 2008. The monthly
report shows hiring trends across industry sectors, geography and functional
areas. There might be high volatility for certain fringe cases like smaller
cities, niche industries etc. owing to a small base, but more than 34000
clients using Naukri.com leads to high reliability of the data.
Naukri Job Speak not only talks about sectors or
cities but also about the total job movement on site. The total jobs on site
are defined as:
Total Jobs: Jobs Added + Jobs Refreshed
Where a refreshed job is any job that was posted earlier,
however has been refreshed during the month and therefore indicates that the
position is still open.
Disclaimer
The data is only representative of the listings
on Naukri.com. Our analytics team has used statistical techniques to derive
insights which might be useful for our users/stake holders/ audiences. There
may be a statistical margin of error
ANNEXURE
Industry Sectors
U
p
ward movement of the index as compared to the p
revious month
Dip
in the index
Functional Area:
U
p
ward movement of the index as compared to the p
revious month
Dip in the index
Cities:
U
p
ward movement of the index as compared to the p
revious month
Dip in the index
REFERENCE: NAUKRI.COM' 14.11.2011
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